Most marketing copy is a total snooze fest.
It’s stuffed with buzzwords, long-winded sentences, and confusing jargon that pushes prospects away. They hit the ‘back’ button before they even get halfway through the page.
And that means fewer people are engaging with your message, which equals fewer leads and ultimately, fewer sales.
But here’s the good news—you don’t need to lose clients because of bad writing. The fix is simpler than you think. In the next few minutes, I’ll show you one simple trick that will grab attention, keep readers hooked, and drive more sales.
Why Most Marketing Copy Fails
Let’s be real—how many marketing emails, websites, or social media posts actually make you want to keep reading?
Exactly. It’s rare.
Most businesses are stuck in a pattern of writing as if they’re delivering a corporate lecture, packed with fancy words and industry jargon that’s supposed to impress people but instead ends up confusing them.
What’s even worse is that this style of writing creates distance. Instead of feeling like you’re having a conversation, it feels cold, stiff, and impersonal.
Readers don’t connect. And if they don’t connect, they don’t engage.
The Hidden Cost of Bad Copy
When your marketing copy fails to engage, you’re bleeding leads and missing sales, and most businesses don’t even realize it.
Website visitors click away without exploring more. Emails go straight to the trash. Social media followers scroll past your posts without a second thought.
What’s the cost of this?
It’s huge. Every person who disengages is a potential customer lost.
And in today’s attention-starved world, where people are bombarded with content every second, you can’t afford copy that doesn’t connect instantly. You’re not just losing sales; you’re losing trust, brand loyalty, and future business. People might not come back.
So why does bad copy cost you so much?
Because good copy doesn’t just deliver a message. It creates a relationship. It builds trust. Without that connection, people are less likely to trust your product, service, or company.
Trust and engagement are your strongest sales tools—and bad copy undermines both.
Ready for the fix?
Here it is: write like you speak.
That’s it. It sounds too simple to be true, but it’s one of the most effective tools in your marketing toolbox.
Imagine explaining your product or service to a friend over coffee. You wouldn’t use big, complex words or industry jargon, right?
You’d keep it simple, casual, and direct. Use that same tone in your writing. Conversational copy is easy to read, relatable, and keeps people engaged.
When your audience feels like they’re having a real conversation with you, they’re much more likely to stick around—and more importantly, take action.
Why Conversational Copy Works
So why does this approach work so well?
It’s because people crave connection, especially in a world where marketing messages often feel robotic and disconnected.
In a sea of impersonal messages, conversational copy stands out.
Conversational copy makes your audience feel like they’re engaging with a real person, not just a faceless company. This sense of personal connection is what turns casual readers into engaged prospects.
When you ditch the jargon and talk like a human being, you’re not just delivering information—you’re starting a dialogue. And dialogue keeps people interested, curious, and wanting more.
When readers feel like they’re part of a conversation, they’re more likely to trust you, and trust is the foundation of any successful business relationship. They’re also more likely to keep reading, share your content, and ultimately, buy from you.
How to Make Your Copy More Conversational
Now that you understand the power of conversational copy, how do you make your writing feel like a natural conversation?
Here’s how you can apply this trick to your marketing materials today:
1. Keep It Short:
Short sentences are easier to digest. If you’re cramming too much into a single sentence, your readers will get lost.
Avoid writing long, complex sentences that make your audience work too hard to understand your message. Break up ideas into bite-sized chunks.
2. Ditch the Jargon:
No one is impressed by fancy terms or industry buzzwords. Using technical language might make you feel smart, but it’s more likely to confuse your audience than impress them.
Stick to simple, clear language that anyone can follow—even if they aren’t an expert in your field.
3. Read It Out Loud:
This one’s crucial. If it doesn’t sound natural when you say it, it won’t read naturally either.
Read your copy out loud to yourself, or better yet, read it to someone else.
If it feels awkward or forced, rewrite it until it flows like a real conversation.
4. Ask Questions:
Want to make your readers feel more engaged?
Try asking questions in your copy. It’s a great way to draw people into the conversation.
Something as simple as “Sound familiar?” or “Ever felt this way?” can make your copy feel interactive, and it encourages your reader to reflect and respond—even if it’s just in their head.
Time to Take Action
Now that you know the secret to writing copy that converts, it’s time to put it into practice.
The next time you’re crafting an email, blog post, or social media update, try writing it like you’re explaining it to a friend.
Does it feel more conversational? Is it more engaging? Chances are, it will be.
If you’re still struggling to find the right words, don’t worry.
I specialise in creating copy that not only flows but converts.
Get in touch with me today, and I’ll help you create content that speaks directly to your audience—and brings in the results you’ve been looking for.
PS I’ve put together a handy little checklist to help you out.
Click here and I’ll send it ASAP.
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